Despite all the criticism CPG companies receive in regard to their retail and commerce strategies, at least 99% say they're investing in direct-to-consumer strategies. At least that's according to a new Salesforce report, commissioned in February 2019, with insight from 500 CPG leaders in North America, Asia and Europe. The report takes a look at...
Salesforce Report Illuminates How CPG Brands Are Thinking About Digital Transformation
AdWeek - 7 May 2019 17:56
Despite all the criticism CPG companies receive in regard to their retail and commerce strategies, at least 99% say they're investing in direct-to-consumer strategies. At least that's according to a new Salesforce report, commissioned in February 2019, with insight from 500 CPG leaders in North America, Asia and Europe. The report takes a look at...
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