The so-called upfronts are traditional television's annual hype-fest, and a way locking advertisers into lucrative deals. They're also a reminder of the medium's continuing relevance.
As TV Industry's $20 Billion Week Starts, Signs That Streaming Isn't King Yet
The New York Times - 13 May 2019 00:05
The so-called upfronts are traditional television's annual hype-fest, and a way locking advertisers into lucrative deals. They're also a reminder of the medium's continuing relevance.
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