There is a lot of talk about data-led, people-based marketing, but I'm often surprised to find that some retailers are not acting on the real opportunities to harness the power of their data to deliver growth and business impact. In talking with retailers across the marketing maturity spectrum, one shared characteristic stands out amongst those leading retailers that are reaping the rewards of people-based marketing: they don't get stuck in analysis-paralysis. In fact, they limit their preparati...
There is a lot of talk about data-led, people-based marketing, but I'm often surprised to find that some retailers are not acting on the real opportunities to harness the power of their data to deliver growth and business impact. In talking with retailers across the marketing maturity spectrum, one shared characteristic stands out amongst those leading retailers that are reaping the rewards of people-based marketing: they don't get stuck in analysis-paralysis. In fact, they limit their preparati...
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