Busch wants to save forests with the promise of unlimited beer

The beer company is going to plant 100 trees for every person who can find its secret pop-up bar in a forest (and give one winner free beer for life). But please take your cans with you when you leave. Earlier this year, Busch beer turned several Nascar vehicles into limited-edition beer cans that were auctioned off to raise money for the antilittering nonprofit Keep America Beautiful. Now it’s hosting an event that will put many more cans into the hands of drinkers who are out in nature. What...