These Consumer Trends Are Shining A Spotlight On Premium Loyalty

In this Age of the Customer, consumers seemingly have limitless options at their fingertips.Limitless options have created heightened expectations, which make it more difficult than ever for retailers to earn and retain customer loyalty. In fact, the 2019 Premium Loyalty Data Study says that nearly 70% of consumers agree that their loyalty is more difficult for a retailer to maintain than ever before. Consumer expectations are being influenced by factors outside of retail. And due to these facto...