As gender norms shift, “women’s brands” are going after a new demo: men

MZ Wallace, Malone Souliers, and Lululemon on what they’ve learned about making their brands appealing for men. When designers Monica Zwirner and Lucy Wallace Eustice launched their women’s handbag startup MZ Wallace in 2000, they spent a lot of time pondering what they should call their new brand. The considered following the path of many other American designers—Kate Spade, Tory Burch, Rebecca Minkoff—and simply using their own names. But they were worried that approach would make t...