The Guardian -
8 Nov 2019 14:00

My wife hated Hide the Pain Harold - until I got paid for a Hungarian TV commercial Nine years ago, I did a reverse image search on a photograph of me and was shocked to discover it had become a meme. People online thought my smile, combined with the look in my eyes, seemed terribly sad. They were calling me "Hide the Pain Harold". The photo came from a shoot I'd done a year earlier, when I was still working as an electrical engineer. A professional photographer had got in touch after seeing my ...
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