75% Of Shoppers Will Share Data For Deals, So Let Them Know It's Worth Their While

Consumers don't put a lot of trust in retailers to handle their data with care: just 5% place the retail industry at the top in ensuring data privacy, compared to 63% who do so for the banking industry, according to Deloitte's 2019 U.S. Consumer Data Privacy study. It's urgent that retailers build up consumers' trust, if only to keep up with the pace of collection: data received from customer touch points is expected to grow from 33 zettabytes (ZB) in 2018 to 175 ZB by 2025. One route for retail...