How the small but mighty Bluebird Cafe builds an enduring brand

The television show ‘Nashville’ brought national attention to the venue, but Erika Wollam Nichols explains how the cafe is true to its local community. The Bluebird Cafe was founded by Amy Kurland in 1982 and is now led by Erika Wollam Nichols, president and general manager. The Bluebird Cafe is an intimate “listening room” in Nashville, Tennessee, where undiscovered singer-songwriters are always welcome. It’s also one of the most venerable institutions in country music, having helped ...