For Better or Worse, Goop's Content Chief Is Building a Brand that 'Drives People Crazy'

Goop chief content officer Elise Loehnen knows that fans and critics alike are watching the company's every move. Part of it comes with the brand's founder, Gwyneth Paltrow, the kind of A-list celebrity who inevitably draws constant coverage in entertainment media. And part of it comes with the kind of wellness advice Goop explores across...