How your business can help fight coronavirus: One brand’s pivot to making masks

The brand collaborated with a doctor to create a fabric mask with an insert for a HEPA filter. Ellen Bennett felt like she was flailing last week. The owner of Hedley & Bennett worried about how quickly the coronavirus was spreading and was concerned about how she was going to keep paying her 30 employees if the economy shut down. Then, on Friday, she saw that designer Christian Siriano had started making masks to tackle the shortage of medical supplies. “It was like someone flung a brick at m...