FreeWheel's Digital-Like Way of Buying TV Is Ready for Prime Time

NBCUniversal, The Trade Desk and FreeWheel are partnering to bring a digital-like ad-buying approach to over-the-top (OTT) television. FreeWheel introduced its unified decision capability, which allows direct-sold and programmatic inventory to compete against each other in the same marketplace, last April with A+E Networks as a test partner. Now, Freewheel's product is widely available, with...