A Bookstore Just Shocked Fans and Boosted Sales 200% With Its Brilliant Quarantine Pivot

When beloved bookstore and cafe The Wild Detectives had to close alongside most Dallas businesses due to Covid-19 quarantine measures, it faced the daunting challenge of shifting its business to being online-only. So the shop owners turned to agency partner Dieste, which has created several insightful campaigns for The Wild Detectives in recent years. One...