I studied thousands of logos. Here’s where branding is headed next

The coronavirus pandemic will usher in dramatic change. For now, let us bask in the glory of ’70s nostalgia. Each year, I write a report on logo trends, and I always look to the past before looking ahead. You can’t tell where something is going if you don’t know where it has been. There’s always a reason something goes viral or takes off—something set it in motion, good or bad. So let’s start by addressing the white elephant on the planet: COVID-19. Read Full Story