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Facebook sees $60 billion in market value erased in just 2 days as advertisers like Starbucks and PepsiCo halt social-media spending Drew Angerer/Getty Images Facebook shares fell roughly 1% on Monday as more advertisers boycotted its platform. The drop followed an 8.3% slide on Friday amid the first round of pulled advertising. The two-day stock decline has resulted in roughly $60 billion in market value being erased from Facebook's market value. Starbucks, PepsiCo, Coca-Cola, Unilever, and Verizon have all suspended their advertising on Facebook and, in some cases, other social-media platforms. BMO Capital Markets analyst D...
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