TikTok Expands Targeting With Widespread Rollout of Self-Serve Ad Platform

TikTok is expanding its advertising capabilities internationally. The social video app is moving Ads Manager, its self-serve platform that allows advertisers to custom-build campaigns, out of beta, the company announced today. Previously, self-serve options were only available to select customers in certain markets. All other sales were direct. The company didn't disclose which companies used...