Take a closer look at Instagram Reels, Facebook's TikTok rival coming to the US next month (FB)

Instagram Reels, Facebook's competitor to TikTok, is expected to roll out in early August to users in the US and several other countries. It's already being tested in India, Brazil, France, and Germany. Reels is a new format for Instagram Stories that allows users to create and share short-form video content on the Explore page and with followers. Here's everything you need to know about Reels' launch and how it works. Visit Business Insider's homepage for more stories. Facebook's attempt to com...