5 steps to start growing your business through blogging

Georgijevic/Getty Images Julia McCoy is the founder and CEO of Express Writers, and an expert in shaping and selling brands through content creation. She says she started out publishing hundreds of blogs to try to build her business brand, but soon realized it was a recipe for burnout and exhaustion, so she switched her efforts to develop a solid content strategy instead. Understanding what your audience wants to read is the first step for a great content strategy, McCoy says. Once you know what...