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Ulta Beauty Returns to TV Advertising After a Pandemic Pause

Wall Street Journal - 4 Sep 2020 17:36
Ulta Beauty Returns to TV Advertising After a Pandemic Pause The beauty category is famously resilient during a recession, as consumers splurge on little luxuries. In the recession of 2009, global sales of lipstick grew 1% despite a broader pullback in consumer spending.
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