Ecommerce Glitches Frustrate 40% of Shoppers, But Clearer, Proactive Guidance Can Mitigate Problems

Friction is an ecommerce sales killer, and retailers have room to improve: 40% of shoppers have recently struggled to complete a transaction online, according to a survey by GoMoxie. Among these customers, 62% abandoned the shopping experience and 52% went on to visit a competitor -- a dangerous precedent to set in the current ecommerce-dominated