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Investors say Trump properties are worthless until his name is removed Former President Donald Trump may never fully recommit to his business roots. Before taking office, Trump's name was synonymous with his gaudily luxurious brand, and it was an asset. But Trump's "human brand" is no longer "part of who he is," Robert Passikoff of the firm Brand Keys tells The Washington Post -- and investors say that has cost his business dearly. Trump's properties used to target "wealthy, city-dwelling customers and big-time convention planners," the Post writes. But those audie...
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