Walmart Makes a Bigger Play for Brand Ad Budgets

As more retailers like CVS and Walgreens launch media networks to capture a greater chunk of brands' advertising budgets, Walmart's ad business announced three new partners to its Walmart Advertising Partners platform. Top Line Agencies Harvest Group, Tinuiti and Stackline, join beta partners Flywheel, Kenshoo, Pacvue and Teikametrics. Lex Josephs, vp of ad sales and...