Khartoon Weiss Translates TikTok for 20th-Century Businesses

Khartoon Weiss knows there's a disconnect between advertisers and Gen Z. It's unavoidable from her perch as head of global agency and accounts at TikTok. Weiss views her role, which she started in August after a two-year stint at Spotify, like that of a translator between "predominantly 20th-century organizations" and the ultra-young users that dominate...