Ben & Jerry's Teams With Snap for Peace Pop On-Pack Festival Activation

Earlier this year, Unilever-owned ice cream brand Ben & Jerry's launched its "Peace Pop" fair trade range which will now aim to "transport" users to a summer festival by introducing Snap's augmented reality (AR) "pack scan" feature. Created by Mindshare Global, the AR lens will target Gen Z users, allowing them to scan individual multi-packs...