5 Risks of Performative Pride Allyship for Brands to Keep in Mind This June

As a gay woman and a marketer, every June I brace myself for the onslaught of rainbows. They're in social media logos, storefront window displays, colorful capsule collections, TV spots and packaging as brands signal support for the LGBTQ+ community to sell everything from cars to HR software. Earlier this month, I woke to find...