Since becoming WPP's CEO in 2018, Mark Read has dealt with a lot of change. From the industry shifting towards integration to the pandemic throwing a wrench into the marketing engine. Through it all, Read sees that the company he leads will come out stronger, with data leading the way as it merges with creative....
Since becoming WPP's CEO in 2018, Mark Read has dealt with a lot of change. From the industry shifting towards integration to the pandemic throwing a wrench into the marketing engine. Through it all, Read sees that the company he leads will come out stronger, with data leading the way as it merges with creative....
Share this Article
Recommended