Consumers Are Wary of Misleading Brand Claims, So This Retailer Is Doing Some Fact Checking

Consumers have learned to expect certain information from retailers when shopping online: 360-degree product shots, detailed size charts, and a transparent shipping and return policy are typical. Ana Kannan, CEO and co-founder of online luxury retailer Toward, believes the environmental impact of fashion and beauty products should be just as accessible. Kannan designed her platform...