The mindfulness app is both edgy and opportunistic in marketing mental well-being. Tennis isn’t usually a big topic in the Slack channels at Calm, the mindfulness app valued at $2 billion. But when Naomi Osaka suddenly withdrew from the French Open on Memorial Day, citing her mental health, the volleys about her decision started flying. By the next morning, Calm’s global head of marketing and communications, Monica Austin, had convened folks from across the company’s marketing, PR, talent,...
The mindfulness app is both edgy and opportunistic in marketing mental well-being. Tennis isn’t usually a big topic in the Slack channels at Calm, the mindfulness app valued at $2 billion. But when Naomi Osaka suddenly withdrew from the French Open on Memorial Day, citing her mental health, the volleys about her decision started flying. By the next morning, Calm’s global head of marketing and communications, Monica Austin, had convened folks from across the company’s marketing, PR, talent,...
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