Facebook's hours-long outage yesterday caused some scrambling--especially for the platform's largest customer base, small and medium businesses. But any lasting impact will likely be more 2022 social budgets shifting to platforms like TikTok. In the shorter term, ad buyers would do well to check their numbers as Facebook turns on the ad-delivery taps and conversion...
Facebook's hours-long outage yesterday caused some scrambling--especially for the platform's largest customer base, small and medium businesses. But any lasting impact will likely be more 2022 social budgets shifting to platforms like TikTok. In the shorter term, ad buyers would do well to check their numbers as Facebook turns on the ad-delivery taps and conversion...
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