YouTube is making big moves in the live shopping game, detailing an integrated shopping experience it has been intensively testing, with creators representing a big part of the mix. The Google-owned video platform cited a study it conducted with Publicis and TalkShoppe, saying that 89% of YouTube viewers who responded believe creators on the platform...
YouTube is making big moves in the live shopping game, detailing an integrated shopping experience it has been intensively testing, with creators representing a big part of the mix. The Google-owned video platform cited a study it conducted with Publicis and TalkShoppe, saying that 89% of YouTube viewers who responded believe creators on the platform...
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