Profiles in Black Creativity: Tonja Renée Stidhum Knows Her Way Around a Script

Though most of the attention for smart home gym startup Tonal centers around its fitness equipment and star-studded campaigns, the intense, galvanizing script is the secret sauce that helps the brand connect with its consumers. Tonal's script writer, Tonja Ren?e Stidhum, is part of the team that feeds the company's coaches inspirational words for workouts....