Following a successful 2021 pilot that offered brands sponsored on-site ads, Nordstrom Media Network (NMN) has expanded to include off-site channels including paid social and display ads, YouTube video, search and shopping ads and affiliate campaigns. NMN's programs, which generated $40 million in revenue in 2021, are designed to connect brand partners with the retailer's
Nordstrom Expands Retail Media Offerings to Third-Party Channels
Retail Touch Points - 2 Mar 2022 21:02
Following a successful 2021 pilot that offered brands sponsored on-site ads, Nordstrom Media Network (NMN) has expanded to include off-site channels including paid social and display ads, YouTube video, search and shopping ads and affiliate campaigns. NMN's programs, which generated $40 million in revenue in 2021, are designed to connect brand partners with the retailer's
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