Flash Sales May be Exciting, but They're Also Risky. Here's How to do one Safely.

Flash sales can help retailers boost revenue, attract new customers and enhance loyalty with existing customers. Consider that in the U.S., ecommerce merchants pulled in $10.8 billion on Cyber Monday 2020, while Singles Day in November 2021 in China drove $139 billion in sales for two of that country's major online shopping platforms. Discounts are