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How boycotts against Russia work - and how they don't From the cancellation of performances of Tchaikovsky to the exit of Ikea and McDonald's from Moscow, there has been a rush to boycott all things Russian. But what impact do these official and unofficial economic protests have? Shortly after Russia invaded Ukraine, Alexei Zimin, a Russian London-based chef, realised that the large "Z" outside his fashionable Soho restaurant, Zima, could be a liability. Until a little more than a month ago, Alexei would only post beautifully curated photos of his ...
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