New business opportunities for U.S. creative agencies accelerated in 2021, as clients held 155 reviews representing $4.8 billion in media spend, compared to 92 reviews in 2020. Despite the significant increase in reviews, agencies outside of the big six holding companies did not cash in all the new business activity, winning just 42.5% of reviews...
Wieden+Kennedy and TBWA\Chiat\Day Lead COMvergence's 2021 US Creative New Business Rankings
AdWeek - 7 Apr 2022 17:00
New business opportunities for U.S. creative agencies accelerated in 2021, as clients held 155 reviews representing $4.8 billion in media spend, compared to 92 reviews in 2020. Despite the significant increase in reviews, agencies outside of the big six holding companies did not cash in all the new business activity, winning just 42.5% of reviews...
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