Absolut Blends the Real Coachella With Metaverse Activation

By now, it's a familiar headline: Brand Enters the Metaverse. Wendy's created a virtual restaurant in Meta's Horizon Worlds. Heineken invented a digital beer in Decentraland. Vans built a pixelated skatepark in Roblox. And so on. The latest entrant is Pernod Ricard's vodka brand Absolut, which is debuting Absolut.Land in tandem with the return of...