How T-Shirt Brand Goodlife is Using CPG Tactics to Conquer High-End Fashion

In 2014, fashion veteran Christopher Molnar decided to go after a white space he felt was being overlooked by the big fashion houses -- premium essentials. A $68 T-shirt might seem like a tough sell, but eight years on, Molnar's brand Goodlife Clothing has a host of top-tier wholesale partners, a booming DTC business and,