Kargo Acquires Ziggeo to Expand Footprint Into Online Video

Kargo is acquiring video software-as-a-service company Ziggeo to create a bespoke online video offering. Kargo, best known as an ad-tech firm that offers software to connect publishers and advertisers, is more specialized than a typical supply-side or demand-side platform, with a focus on unique ad units and advanced features, a space known in the industry...