'More zeros than I've seen in my life': the author who got a six-figure deal via 'BookTok'

After she was dropped by her agent, Alex Aster turned to a books-obsessed corner of TikTok to gauge interest in her YA novel ... and now Lightlark is one of the most eagerly anticipated releases of the year Having finally published her first novel, Alex Aster was feeling disheartened. The book had tanked during the pandemic and she had been dropped by her literary agent. Then, on 13 March 2021, she decided to take to TikTok, asking her followers if they would: "read a book about a cursed island ...