'It won't tell you anything useful': how Palace turned product descriptions into art

The co-founder of British skate brand on why he's turned his product details into a book - and what they tell us about everything except fashion Palace, the London skate label founded in 2009, is widely known for two things: the prominent triangle logo - or "tri-ferg" - that features on their T-shirts, and their collaborations. Over the past few years they have worked with everyone from Stella Artois, Harrods and Ralph Lauren to Absolut, Umbro and, most recently, Gucci. But, for the superfans, t...