How Sun-Maid Turned Its Scary Halloween Reputation Into an Unexpectedly Sweet Strategy

Picture this: You're an eager trick-or-treater on Halloween night, standing before a generous neighbor and awaiting your well-earned sweet treat. You present your pumpkin-shaped bucket, hoping for some top-tier chocolate. Instead, the neighbor hands you tiny cardboard box that triggers a wail of sheer terror. So, what's in the box? Sun-Maid's vp of marketing, Fernando...