TikTok, DoubleVerify Expand Partnership to Post-Campaign Brand Safety, Suitability

TikTok entered a partnership with DoubleVerify last September to measure viewability and invalid traffic, and the two companies revealed Thursday that the agreement was expanded to include post-campaign brand safety and suitability measurement for advertisers. DoubleVerify said its technology can classify TikTok videos according to its brand safety floor and suitability categories, while aligning with...