Livestream shopping took off in China, and then the pandemic hit, which gave it a boost everywhere. But adoption in the US and Europe has faltered, and even in China, the ceiling on growth may already be close. Here's why.
Livestream shopping took off in China, and then the pandemic hit, which gave it a boost everywhere. But adoption in the US and Europe has faltered, and even in China, the ceiling on growth may already be close. Here's why.
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