It's the end of an era as Beyoncé and the world's second-biggest sports apparel brand Adidas mutually agree to part ways. Sales for Ivy Park fell more than 50% to $40 million in 2022, far below the $250 million Adidas projected.
It's the end of an era as Beyoncé and the world's second-biggest sports apparel brand Adidas mutually agree to part ways. Sales for Ivy Park fell more than 50% to $40 million in 2022, far below the $250 million Adidas projected.
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