Pilsner Urquell Has a Special Place for New Recipe Suggestions

Businesses don't always welcome employees' urge to innovate--or at least Pilsner Urqell doesn't when it comes to "improving" its recipe. The Czech beer brand has released a campaign to promote its new creative platform "Keepers of the Craft," created by VCCP Prague. Its aim is to highlight Pilsner Urquell and its brewmasters' commitment to the...