Google's early reveal of its AI-enhanced Search Generative Experience (SGE) in May has sent publishers scrambling to prepare for a major disruption to their organic search traffic--which typically constitutes their largest source of readership--and ultimately, revenue. When fully incorporated into search, which could happen as early as this fall, SGE could reduce publishers' organic search...
Google's early reveal of its AI-enhanced Search Generative Experience (SGE) in May has sent publishers scrambling to prepare for a major disruption to their organic search traffic--which typically constitutes their largest source of readership--and ultimately, revenue. When fully incorporated into search, which could happen as early as this fall, SGE could reduce publishers' organic search...
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