Blackburn's Moshin and Zuber Issa took over the supermarket promising investment to make it the UK's second-largest chain, but Covid and cost of living crisis meant it did not go to to plan When the billionaire Issa brothers parked up outside Asda's Leeds headquarters in February 2021, they had just secured the keys to a business that seemed to present an incredible opportunity: a 600-stores-plus cash machine. The brothers from Blackburn were set on leapfrogging slightly bigger rival Sainsbury's...
Blackburn's Moshin and Zuber Issa took over the supermarket promising investment to make it the UK's second-largest chain, but Covid and cost of living crisis meant it did not go to to plan When the billionaire Issa brothers parked up outside Asda's Leeds headquarters in February 2021, they had just secured the keys to a business that seemed to present an incredible opportunity: a 600-stores-plus cash machine. The brothers from Blackburn were set on leapfrogging slightly bigger rival Sainsbury's...
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