Nearly two-thirds of consumers (65%) say they "love" fewer than three brands, according to a U.S.-based survey conducted by Dynata. Moreover, nine in 10 proclaim they do not love nor are loyal to a single brand. With customer behaviors and expectations changing so rapidly, it's difficult to pinpoint what truly drives this lack of brand
Nearly two-thirds of consumers (65%) say they "love" fewer than three brands, according to a U.S.-based survey conducted by Dynata. Moreover, nine in 10 proclaim they do not love nor are loyal to a single brand. With customer behaviors and expectations changing so rapidly, it's difficult to pinpoint what truly drives this lack of brand
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