How the Next Phase of the Anti-Greenwash Movement Came to Life

In February, the Institute for Advertising Ethics (IAE) launched Green Shield, an online educational course that focuses on the concepts underpinning modern greenwashing. It's the industry's first comprehensive, social-science-guided effort to combat climate disinformation and greenwashing--two problems that scientists, researchers, journalists and lawmakers have been urging to proactively address for over a decade. Peer-reviewed studies,...