Iger said linear channels such as ABC still serve as an important marketing tool and reach older viewers who are not watching series such as "Abbott Elementary" on Disney's streaming platforms.
Disney CEO Bob Iger to cut spending 'pretty dramatically' on traditional TV programming
New York Post - 15 May 2024 22:13
Iger said linear channels such as ABC still serve as an important marketing tool and reach older viewers who are not watching series such as "Abbott Elementary" on Disney's streaming platforms.
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